Service marketing for a dental practice


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To be a top-level, dentist, you have to market yourself and your practice every day. Every thing you do in your dental practice is related to marketing. Top-level dentists are top-level marketers.

Articles to help you market your dental practice. These marketing approaches are congruent with the Tier IV, health-centered or relationship-based way of practicing.

Are Yellow Page ads disappearing? The impact of social media on your dental practice.
Lynn D Carlisle DDS

What impact is social media having on the way you market your dental practice? Where should you focus your dental marketing efforts? What are the ethical and HIPAA guidelines for social media? Who is controlling the conversation? Can you keep up? . . . keep reading >>

Pankey Classification of Dental Patients
Lynn D Carlisle DDS

A discussion of L.D. Pankey's system of classifying patients to help dentists give their best dental care and service. Included are several excellent articles that expand on the Pankey Classification. . . . keep reading >>

Looking for resources to plan your dental practice?
Lynn D Carlisle DDS

Here are seven articles from the In a Spirit of Caring archives by Bob Frazer, Lynn Carlisle, Harry Beckwith, Rich Green, L.D. Pankey, Doug & Marlyn Young, and Deb Castillo to help you start or enhance your dental practice planning. . . . keep reading >>

7 design secrets for dental practice web sites - updated.
Lynn D Carlisle DDS
The Internet and your dental web site are now the prime ways patients learn about your dental practice. How your web site is designed is critical to people staying long enough to learn about you. Use these 7 design secrets to maximize your web site's effectiveness . . . keep reading >>

Tight budget? How to get the most value for your dental CE dollars
Lynn D Carlisle DDS

Concerned about the cost of dental continuing education courses? Continuing education courses for dentists and dental team members can be expensive. Often there are excellent inexpensive courses available regionally or locally. . . . keep reading >>

Pay it forward in your dental practice
Lynn D Carlisle DDS
The current recession gives you a chance to make a profound difference in your own, your team's, your patient's lives and your dental practice. Here is a true story. Recently, I was waiting for my car to be repaired. I overheard a conversation between a woman and the mechanic. . . . keep reading >>

"What does my dental insurance cover?" Kirk Behrendt as Jack Nicholson answers this common question.
Kirk Behrendt, B.S.

Kirk Behrendt's famous impersonation of Jack Nicholson answering "What does my dental insurance cover?" He provides a script you can use to answer this common question. Kirk is a member of the ISOC advisory board and a management consultant to dentists. . . . keep reading >>

A Few Words From the Chair, a patient speaks to dentists - a book review
Lynn D Carlisle DDS

A book about dentists from a patient's standpoint is long overdue. David Clow has written a must read book for dentists - A Few Words from the Chair, a patient speaks to dentists. I was honored when he asked me to write a foreword to the book. Here is the foreword: Patients see things differently than dentists. . . . keep reading >>

Anatomy of a top relationship-based dental practice
Bob McBride, DDS

When they first hear about relationship-based dentistry, many dentists think this way of practicing is impossible to create or a myth. Bob McBride DDS of Long Beach, California shares his history and creation of a relationship-based dental practice. What he has done is impressive and shows what can be done in developing a r/b practice. . . . keep reading >>

How to use word of mouth and ask for referrals in your dental practice
Lynn Carlisle, DDS
Asking for referrals (AFR), word of mouth or viral marketing are still the simplest, almost FREE, most powerful, most effective, most satisfying ways of finding outstanding new patients for your dental practice. . . . keep reading >>

ISOC top ten reading list

Looking for excellent books on the caring dimensions? Ten books to get you started. It was a difficult clarification process to choose the ten books I feel are most important to In a Spirit of Caring. It is a very personal list for me - Lynn Carlisle. . . . keep reading >>

The commoditization of dentistry and health care. Expedia.com like web site comes to health care.
Lynn D Carlisle, DDS, February 15, 2008

Commoditiization has come to dentistry and health care with a web site with the same features that expedia.com and its cousins have for travel. Their pitch? "It's time to shop for health care just like you shop for anything else." . . . keep reading >>

How patients refer people to you and your dental practice.
Lynn D Carlisle DDS, July 13, 2007
A short course in what people look for in a dentist. Recently, I have had an education in what people look for a dentist. It is a small sample, but is enlightening. Since I am new to the area, people ask me who I would recommend as a dentist. This is my reply. I ask them what they . . . keep reading >>

A quick, simple, free way to survey your dental patients and clients.
Lynn D Carlisle, DDS
Surveys are one of the best ways to stay in contact with your dental patients or clients. You have probably had some questions rattling around in your head that you have wanted to ask them. Now via the internet, there is a quick, simple, free way way to survey your patients or clients. . . . keep reading >>

Sneezing, word of mouth and asking for referrals.
Lynn D Carlisle, DDS
Sneeze. Spread the word virally. Just as your Class I, blue or blue bird patients are your best source of referrals for your dental practice so are you for ISOC. I need to “walk the talk” and ask you to be a missionary for ISOC and recommend it enthusiastically to your friends and colleagues. Here's how. . . . keep reading >>

Knowing your patient, Part I, The role of empathy in practicing dentistry
F. Harold Wirth, DDS

Trust has become so scarce a commodity that any dentist who earns a reputation for caring and being trustworthy will quickly acquire as many patients as he can handle. "F. Harold Wirth, DDS" . . . keep reading >>

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