Service marketing for a dental practice


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To be a top-level, dentist, you have to market yourself and your practice every day. Every thing you do in your dental practice is related to marketing. Top-level dentists are top-level marketers.

Articles to help you market your dental practice. These marketing approaches are congruent with the Tier IV, health-centered or relationship-based way of practicing.

7 design secrets for dental practice web sites - updated.
Lynn D Carlisle DDS
The Internet and your dental web site are now the prime ways patients learn about your dental practice. How your web site is designed is critical to people staying long enough to learn about you. Use these 7 design secrets to maximize your web site's effectiveness . . . keep reading >>

Tight budget? How to get the most value for your dental CE dollars
Lynn D Carlisle DDS

Concerned about the cost of dental continuing education courses? Continuing education courses for dentists and dental team members can be expensive. Often there are excellent inexpensive courses available regionally or locally. . . . keep reading >>

Pay it forward in your dental practice
Lynn D Carlisle DDS
The current recession gives you a chance to make a profound difference in your own, your team's, your patient's lives and your dental practice. Here is a true story. Recently, I was waiting for my car to be repaired. I overheard a conversation between a woman and the mechanic. . . . keep reading >>

"What does my dental insurance cover?" Kirk Behrendt as Jack Nicholson answers this common question.
Kirk Behrendt, B.S.

Kirk Behrendt's famous impersonation of Jack Nicholson answering "What does my dental insurance cover?" He provides a script you can use to answer this common question. Kirk is a member of the ISOC advisory board and a management consultant to dentists. . . . keep reading >>

A Few Words From the Chair, a patient speaks to dentists - a book review
Lynn D Carlisle DDS

A book about dentists from a patient's standpoint is long overdue. David Clow has written a must read book for dentists - A Few Words from the Chair, a patient speaks to dentists. I was honored when he asked me to write a foreword to the book. Here is the foreword: Patients see things differently than dentists. . . . keep reading >>

Anatomy of a top relationship-based dental practice
Bob McBride, DDS

When they first hear about relationship-based dentistry, many dentists think this way of practicing is impossible to create or a myth. Bob McBride DDS of Long Beach, California shares his history and creation of a relationship-based dental practice. What he has done is impressive and shows what can be done in developing a r/b practice. . . . keep reading >>

New book In a Spirit of Caring Revisited is ready
Lynn D Carlisle DDS

The new In a Spirit of Caring Revisited is ready! It is a book for dentists, team members and dental consultants to help them provide exceptional care for their dental patients and clients. The current crisis and recession is leading people to rediscover the importance of altruism and caring. This is what In a Spirit of Caring Revisted is all about. . . . keep reading >>

Planetree philosophy - a patient-centered approach to hospital health care
Lynn D Carlisle DDS
How can you learn from this for your dental practice? If I were to create a philosophy for a hospital, Valley View Hospital had done it. They had done for medicine what I had written about in my book In a Spirit of Caring. It turned out that they were participants in the Planetree approach to patient-centered care for hospitals. See how this patient-centered approach applies to your dental practice. . . . keep reading >>

What you can do to navigate the recession in your dental practice.
Lynn D Carlisle, DDS

How to identify a recession in dentistry and your dental practice. What can you do about it if your practice is in a recession? What can you do if the national economy is in a recession? What can you do to prevent a downturn in your practice? . . . keep reading >>

Is your dental web site obese?
Harry Beckwith
American business (and dental web sites) has a weight problem: its communications are obese. Unintentionally, I recently documented the size of this problem. With few exceptions, over half of sales and marketing copy today is wasted. It's stuffed with flabby claims and pronouncements . . . keep reading >>

How to use word of mouth and ask for referrals in your dental practice
Lynn Carlisle, DDS
Asking for referrals (AFR), word of mouth or viral marketing are still the simplest, almost FREE, most powerful, most effective, most satisfying ways of finding outstanding new patients for your dental practice. . . . keep reading >>

ISOC top ten reading list

Looking for excellent books on the caring dimensions? Ten books to get you started. It was a difficult clarification process to choose the ten books I feel are most important to In a Spirit of Caring. It is a very personal list for me - Lynn Carlisle. . . . keep reading >>

The commoditization of dentistry and health care. Expedia.com like web site comes to health care.
Lynn D Carlisle, DDS

Commoditiization has come to dentistry and health care with a web site with the same features that expedia.com and its cousins have for travel. Their pitch? "It's time to shop for health care just like you shop for anything else." . . . keep reading >>

Marketing your dental practice on video sharing sites like You Tube
Lynn D Carlisle, DDS

Should you jump on the YouTube video sharing bandwagon to market your dental practice? Computer and internet applications are changing the ways you can market your practice - at warp speed. Video sharing sites like You Tube offer a whole new way of using videos in marketing your dental practice. For a glimpse of what is happening; from the hilarious to the awful, to the ridiculous, to the good, to the narcissistic, . . . keep reading >>

How patients refer people to you and your dental practice.
Lynn D Carlisle DDS, July 13, 2007
A short course in what people look for in a dentist. Recently, I have had an education in what people look for a dentist. It is a small sample, but is enlightening. Since I am new to the area, people ask me who I would recommend as a dentist. This is my reply. I ask them what they . . . keep reading >>

A quick, simple, free way to survey your dental patients and clients.
Lynn D Carlisle, DDS
Surveys are one of the best ways to stay in contact with your dental patients or clients. You have probably had some questions rattling around in your head that you have wanted to ask them. Now via the internet, there is a quick, simple, free way way to survey your patients or clients. . . . keep reading >>

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