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 R/B Hall of Fame
Bob Frazer, DDS
Mary Osborne, RDH
Mike Schuster, DDS
Rich Green DDS, MBA
Deb Castillo, BA
Kirk Behrendt, BS
Greg Tarantola, DDS
Doug Reese, MBA
Doug Young, MBA
Charlie O'Leary, Ph.D
Bill Brown, DDS
Rich Fogoros, MD
Cliff Katz, DDS, Ph.D
Joan Unterschuetz, M.S.
Paul Henny, DDS
Paul Sletten, BS
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Dental Master's Articles
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Learn timeless wisdom from the dental masters.
To thrive, each dentist must learn the timeless wisdom and perennial philosophy that has been passed down to each generation of dentists. These articles pass down the timeless wisdom and perennial philosophy by the master dentists - L.D. Pankey, Harold Wirth, Henry Tanner and master psychologists - Carl Rogers, Art Combs. Their work has influenced generations of dentists to become better dental practitioners (and wizards). Go to: Classic articles by the wizards of dentistry, consulting and psychology for articles by Bob Frazer, Mike Schuster, Rich Green, Lynn Carlisle, Doug Young and more. Sign up for the free ISOC Bulletin - UR corner of this page
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A Philosophy of the Practice of Dentistry
Lindsey D. Pankey and William J Davis
A book review. "The philosophy" has served as a guide and beacon for thousands of dentists. In many ways dentistry still has not caught up with his philosophy of practicing dentistry. Like all great philosophies, every time I read it, I find new depths and new meaning. . . .
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Pankey Classification of Dental Patients
Lynn D Carlisle DDS
A discussion of L.D. Pankey's system of classifying patients to help dentists give their best dental care and service. Included are several excellent articles that expand on the Pankey Classification. . . .
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Bob Barkley Foundation Vision, Beliefs, Values
Bob Barkley Foundation Board Members
This masterful vision was created for the Bob Barkley Foundation by Bob Frazer, Doug Young, Bruce Pettersen, Joan Unterschutz, Bud Ham, Wilson Southam, Michael Dick, Cliff Katz, Judy Ham, and Lynn Carlisle. Use this as a model, but don't copy it! The process of creating a vision and mission is as important as the result. . . .
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Bob Frazer writes about Bob Barkley
Bob Frazer, DDS
Another article in the 30th year Bob Barkley memorial series. This is the most read article published on ISOC. Have you have been disillusioned with your practice? Have you pursued higher levels of competence? Have you diagnosed and recommended treatment, only to have the patient reject your recommendations? Bob Barkley and Bob Frazer have an answer for you. . . .
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Bud Ham's tribute to Bob Barkley - a unique perspective
Bud Ham, June 1, 2007
In this tribute, Bud offers a close look at Bob Barkley as a person and offers his unique insight into many of the pioneering concepts that Barkley developed. He also shares some word-for-word phrases that Barkley used in his co-diagnosis process. "In my years as a dental consultant I have been blessed with friendship with several of the giants of dentistry. Bob was a giant among giants." . . .
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Rich Green, DDS reflects on Bob Barkley's impact on him and dentistry
Rich Green, DDS, MBA
Bob Barkley revisits me as I am involved in facilitating other dentist's growth and development. As a dentist, I am a fixer of teeth, a fixer of what is broken -- not! Rather, I am a facilitator of health. I am a leader who is willing and able to influence behavior--my own and others, toward a preferred future. I am a leader who creates individualized discovery or learning moments that facilitate growth. . . .
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L.D. Pankey, DDS on dentistry as a people business
L.D. Pankey, DDS
What is it you are selling your dental patients when they walk through the door? What if we told you that it wasn’t dentistry you were selling, but something else? Sure, all of us spent years in dental school learning about the mouth, and hours in the laboratory refining our technical . . .
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L.D. Pankey's guide to financial freedom for dentists
Rich Green DDS, MBA
How good financial planning changes the dynamics of your dentist-patient relationships. Financial freedom is that point in your life when you have learned how to live on less than you make. Financial independence is that point when the earnings on your invested assets have replaced your hands as an income stream. . . .
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The Pankey philosophy of dental practice
L.D. Pankey, DDS
This article is one of the most impactful articles ever written in dentistry. L.D. Pankey's introduction of philosophy into the practice of dentistry changed it from a vocational to a professional level. His emphasis on "Knowing your patient" was a paradigm shift in dentistry. . . .
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