ISOC top ten reading list
Here they are: All the books are available through www.amazon.com except those with an *. • Barkley, Robert, Successful Preventive Dental Practice Macomb Illinois: 1972. Barkley's revolutionary book that created a paradigm shift in dentistry and showed a generation of dentists a new and more fulfilling way of practicing dentistry. This book has been out of print for years, but occasionally you can find it on amazon or check with the ADA library. • Beckwith, Harry, What Clients Love; A Field Guide to Growing your Business, 2003. Beckwith's other two books are: Selling the Invisible Warner Books, 1997. and The Invisible Touch 2003. Dead center, right on books about Service Marketing. Best books I have read on marketing a dental practice. • * Carlisle, Lynn, In A Spirit of Caring Kendall/Hunt, 1994. A highly acclaimed book on understanding and finding meaning in the doctor/patient relationship. Sold out, but new version is available. To access it, go to: New book In a Spirit of Caring Revisited is ready • Combs, Arthur and Gonzalez, David M., Helping Relationships 4th Edition. Allyn and Bacon, 1994. The fourth edition of the leading book on helping relationships that was first published in 1971. A classic book by a pioneer in helping relationships. Amazon.com: Helping Relationships: Basic Concepts for the Helping Professions: Books: Arthur W. Combs,David M. Gonzalez Goleman, Daniel, Emotional Intelligence Bantam, 1995. This book has become a classic. Goleman is a journalist for the New York Times. He covers the fields of behavioral and brain science. His book is about why the human dimensions are more important than traditional IQ in our society. Important for dentists personally and professionally.• Kurtz, Ernest and Ketcham, Katherine, The Spirituality of Imperfection, Bantam Books, 1992. Every dentist, team member, or consultant who struggles with the myth of perfection must read this book. It has been a long time since I have read a book that has had the impact on me that "The Spirituality of Imperfection - Storytelling and the Search for Meaning" has had. 30 years in fact. For me, it has been a destiny book. Lockard,Bill, The Exceptional Dental Practice, Why Good enough isn't Good enough, Lockard Publications, 2007. Bill Lockard has written a book that I would place up there with L.D. Pankey's "A Philosophy of the Practice of Dentistry". Bill's book shows that he was a rapt student of Dr. Pankey - and of life and dentistry. He has combined all of these in creating a book that only a wise elder could write after a lifetime commitment to learning the lessons that dentistry has to teach. An autographed copy of this book can be ordered at: Online Order Form | Oklahoma City, OK | Bill Lockard, DDS• Needleman, Jacob, Why Can't we be Good? Tarcher/Penguin, 2007. This has been a destiny book for me. What is a destiny book - a book that changes your life. My other destiny books are listed in my top ten (not all of the top ten are my destiny books.) It is also one of those life changing books that I discovered while browsing. Many of the most important books in my life have been discovered this way. The most important benefit for me came in Chapter 7, "The Ethics of Attention". Needleman uses the book Mediations by Marcus Aurelius and a philosophy class he taught at San Francisco State University on "The Nature of Religious Experience" to introduce an exercise on a way to experience "a new kind of relationship to the things that annoy (and torment) you". Needleman and Marcus Aurelius helped me discover what to do with to do the -little voice in my head, ego, self, thinking - that rules my life with desires and fears. He helped me rediscover how "conscious attention ---- helps me have these desires and fears, but not be had by them" and helps me "cross the Socratic threshold". He also examines the larger religious, political and cultural questions about "Why can't we be good". I read it most days. Buy the book and experience a master philosopher, writer, scholar, and teacher as he explores and answers the question "Why Can't we be Good?" (He goes far beyond the "As a man thinketh" school of thought.) • * Pankey and Davis, A Philosophy of the Practice of Dentistry Medical College Press, 1985. The book that presents L.D. Pankey's landmark work in integrating "the philosophy" into a dental practice. I am continually awed by the depth and completeness of L.D. 's work. This book should be on every dentist's bookshelf after he has read and reread it. It is a constant source of wisdom and inspiration. Call the Pankey Institute @ 305-361-5433 • * Rogers, Carl, Freedom to Learn Merrill, 1969. The most powerful book I have ever read. It changed my life by showing me a way of being that I didn't know existed. A radical thought provoking way of being and helping people. Other books by Carl Rogers are On Becoming a Person, On Personal Power, A Way of Being, and Freedom to Learn for the 80's. Go to: Carl Rogers, books in print to order and to find out more about him. His books, with new up-dated forwards, are also available at Amazon.com Books: Carl Rogers
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