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ISOC Revisited Book: order now
 Advisory Board
Bob Frazer, DDS
Mary Osborne, RDH
Mike Schuster, DDS
Rich Green DDS, MBA
Deb Castillo, BA
Kirk Behrendt, BS
Greg Tarantola, DDS
Doug Reese, MBA
Doug Young, MBA
Charlie O'Leary, Ph.D
Bill Brown, DDS
Rich Fogoros, MD
Cliff Katz, DDS, Ph.D
Joan Unterschuetz, M.S.
In a Spirit of Caring
Helping you develop exceptional Doctor-Patient-Client-Team Relationships

In a Spirit of Caring is celebrating its 10th anniversary in 2013!

What does it take to practice dentistry at a high, fulfilling, rewarding level? You need to be a Triathlon Dentist (tm) - outstanding in 3 areas: people skills, technical skills and business skills.

In a Spirit of Caring (tm) provides the resources to help you develop exceptional people skills.

Join our international community of dentists, dental consultants and team members who are learning new or enhanced ways to improve their relationships with patients, colleagues and clients. Click here to join or for more information: Membership has its advantages, or view some of our Sample Articles.

Staying in the Question - one of the most powerful dental patient communication tools you can use - Part II.Staying in the Question - one of the most powerful dental patient communication tools you can use - Part II.
Mary Osborne, RDH
From the Best of ISOC Series. Staying in the question is one of the most powerful dental communication tools you can develop. The concept is simple and the effects are profound. Mary Osborne wrote this article in 1997. I consider it a classic in health-centered or relationship-based dentistry. (LDC) . . . keep reading >>

Staying in the Question - one of the most powerful dental patient communication tools you can use - Part I.Staying in the Question - one of the most powerful dental patient communication tools you can use - Part I.
Mary Osborne, RDH
From the "Best of ISOC" series. Mary Osborne's concept of "Staying in the question" is one of the most powerful tools you can use in a relationship-based dental practice. I consider it a classic article in relationship-based dentistry. First of a 3 part series. . . . keep reading >>

Pankey philosophy (and In a Spirit of Caring)  confirmed by research at Wharton SchoolPankey philosophy (and In a Spirit of Caring) confirmed by research at Wharton School
News Flash Pankey philosophy - giving before receiving or "Quid Pro Quo" - (and "In a Spirit of Caring") confirmed by hard data research at the Wharton School of Business. NY Times Article, "Is giving the secret to getting ahead?" . . . keep reading >>

The Triathlon Dentist (tm)The Triathlon Dentist (tm)
Lynn D Carlisle DDS
What does it take to practice dentistry at a high, fulfilling, rewarding level? You have to be a Triathlon Dentist (tm) - adept but not a master in 3 areas: people skills, technical skills, business skills. Here is another way I presented this: dentistry requires three things - your head, your hands and your heart. . . . keep reading >>

In a Spirit of Caring Revisited: order nowIn a Spirit of Caring Revisited: order now
Lynn D Carlisle DDS
In a Spirit of Caring Revisited, Understanding and finding meaning in the doctor/patient relationship in the 21st century is available for your Kindle, iPad, NOOK and Sony Reader! It is a "Best book" for dentists, team members and dental consultants to help them provide exceptional care for their dental patients and clients. . . . keep reading >>

The Gender Shift, the demographics of women in dentistry. What impact will it have? Part IThe Gender Shift, the demographics of women in dentistry. What impact will it have? Part I
ADA, Survey Center, Lynn D Carlisle DDS
There is a wave of women dentists surging through dentistry. ISOC is attempting to discover the impacts this wave will have on dentistry. A logical starting place is to look at the demographics of women in dentistry. This is the first of a three part series that looks at the question "Is there a difference in the way men and women practice dentistry?" Statistics updated from 2003 to 2009. . . . keep reading >>


Staying in the Question - one of the most powerful dental patient communication tools you can use - Part II.
Mary Osborne, RDH
Staying in the Question - one of the most powerful dental patient communication tools you can use - Part II. From the Best of ISOC Series. Staying in the question is one of the most powerful dental communication tools you can develop. The concept is simple and the effects are profound. Mary Osborne wrote this article in 1997. I consider it a classic in health-centered or relationship-based dentistry. (LDC) . . . keep reading >>
Staying in the Question - one of the most powerful dental patient communication tools you can use - Part I.
Mary Osborne, RDH
Staying in the Question - one of the most powerful dental patient communication tools you can use - Part I. From the "Best of ISOC" series. Mary Osborne's concept of "Staying in the question" is one of the most powerful tools you can use in a relationship-based dental practice. I consider it a classic article in relationship-based dentistry. First of a 3 part series. . . . keep reading >>
When small talk is big business in a dental office
Toni S. Adams, RDH, MA
When small talk is big business in a dental office We call small talk: idle conversation, chit-chat and empty words. In most dental offices it is viewed as a waste of time. Toni Adams, RDH, MA shows that this chit-chat is big, active, and full of meaning, and that it plays an important role in developing exceptional relationships with patients. . . . keep reading >>
Special notice to ISOC members only - getting past the noise to the signal
Lynn D Carlisle, DDS
Special notice to ISOC members only - getting past the noise to the signal All of the noise and signal interference from information overload on the internet results in many ISOC members underutilizing the resources available on the web site. I have been examining how ISOC members choose to access the web site. Here are the different avenues that are available for members to access the site: . . . keep reading >>
Pankey philosophy (and In a Spirit of Caring) confirmed by research at Wharton School
Pankey philosophy (and In a Spirit of Caring)  confirmed by research at Wharton School News Flash Pankey philosophy - giving before receiving or "Quid Pro Quo" - (and "In a Spirit of Caring") confirmed by hard data research at the Wharton School of Business. NY Times Article, "Is giving the secret to getting ahead?" . . . keep reading >>

Doug Young on a new way of looking at sales
Doug Young, MBA
Doug Young on a new way of looking at sales Selling in today's market is different including dentistry. Doug shares a new way of looking at sales. "If we want to build positive relationships with clients, we must first accept them as they are, and build the relationships from that point forward". . . . keep reading >>
Motivational Interviewing in Dentistry
Lynn D Carlisle, DDS
Motivational Interviewing in Dentistry I am very excited about introducing Motivational Interviewing to relationship-based dentistry and private dental practices. It is a wonderful fit for relationship-based dentists (and dentistry as a whole). What is Motivational Interviewing and how does it fit for relationship-based dentistry? . . . keep reading >>
A Conditional Book Review of "To Sell is Human"
Lynn D Carlisle, DDS
A Conditional Book Review of "To Sell is Human" In the "11 Trends"(1) that will affect relationship-based dentistry article, I wrote about a trend that addressed; "The rise of attunement, empathy and listening in business, selling, and healthcare". Daniel Pink, the author of To Sell is Human; the surprising truth about moving others, writes about this trend in this new book. . . . keep reading >>

11 Dental Trends to watch for in 2013
Lynn D Carlisle, DDS
11 Dental Trends to watch for in 2013 As I mentioned in the previous articles (1,2), we are in the midst of a pivot period or paradigm shift that has been coming for the last two decades. What are the trends that are happening now? How will they impact your relationship-based dental practice? . . . keep reading >>

The Dentist's Office as a Union Shop.
Bill Brown, DDS
The Dentist's Office as a Union Shop. It seems there is an increasing trend for physicians to become employees instead of self-employed. Dr. David Leffel, practicing physician, affirms this in the January 29, 2013 Wall Street Journal, "This development represents a potentially radical factor in the transformation of health care-the doctor as union worker." Will this happen in dentistry? . . . keep reading >>

What is next for In a Spirit of Caring (and dentistry)?
Lynn D Carlisle DDS
What is next for In a Spirit of Caring (and dentistry)? An ancient Chinese curse says: "May you live in interesting times". While the origins of this saying are disputed and whether it is a curse or challenge (I prefer challenge), it is a statement for our time - both in society and in dentistry. In the face of these challenges, "What do I see ISOC doing in the future? What are its challenges? What is new and exciting?" . . . keep reading >>
In a Spirit of Caring celebrates its 10th anniversary!
Lynn D Carlisle, DDS
In a Spirit of Caring celebrates its 10th anniversary! Ten years ago this month, In a Spirit of Caring was launched with about 20 articles after a year of preparation (ISOC has over 600 articles, e-books, and discussion posts now). Mike Robichaux of Slidell, Louisiana was its first member and is still a stalwart "ISOC'er". So here I am celebrating the 10th anniversary of In a Spirit of Caring by looking back and forward toward the future. . . . keep reading >>
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