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In a Spirit of Caring
Helping you develop exceptional Doctor-Patient-Client-Team Relationships

What does it take to practice dentistry at a high, fulfilling, rewarding level? You need to be a Triathlon Dentist (tm) - outstanding in 3 areas: people skills, technical skills and business skills - with a spirit of caring.

In a Spirit of Caring (tm) provides the resources to help you develop exceptional people skills. These skills are crucial if you want to differentiate your dental practice in the rapidly changing dental landscape.

Join our international community of dentists, dental consultants and team members who are learning new or enhanced ways to improve their relationships with patients, colleagues and clients. Click here to join or for more information: Membership has its advantages, or view some of our Sample Articles.

Awaken your patient's own reasons to change their dental care habits and say yes to your treatment recommendations. Schedule a Motivational Interviewing in Dentistry workshop for your study club or meeting -- click here.


8 simple practices effective executives follow. Leadership in dentistry.8 simple practices effective executives follow. Leadership in dentistry.
Lynn D Carlisle DDS
Dentists wear many hats when they manage their dental practices. One of the most important in dental practice management is to be an effective executive/ leader/manager. Peter Drucker has written numerous books on management and was considered the 'Guru's, guru' in his field. He had this article published in the June 2004 Harvard Business Review titled "What Makes an Effective Executive?" . . . keep reading >>

Marketing is not a dirty word for a dental practice.Marketing is not a dirty word for a dental practice.
Lynn Carlisle, DDS
To be a top-level, relationship-based dentist, you have to market yourself and your practice every day. Everything you do in your dental practice is related to marketing. Top-level dentists are top-level marketers. There is a lingering perception in dentistry that if you are really good, you do not have to market your practice. Your innate excellence will bring people into your practice. Not true! From the ISOC archives. . . . keep reading >>

10 tips* from a pro on dental service marketing.10 tips* from a pro on dental service marketing.
Lynn D Carlisle DDS
Marketing a dental practice is significantly different than marketing products. These 10 tips from marketing pros will help you understand the difference between product marketing and service marketing. You can use them in planning your dental practice marketing. *Updated from the 2006 article. . . . keep reading >>

Rich Green on the importance of "Learning About Learning" for dental professionals - Part IIRich Green on the importance of "Learning About Learning" for dental professionals - Part II
Richard A. Green DDS, MBA
From my point of view, there are too many dentists, too many writers of articles in dental publications, and too many podium speakers of practice management, who in their attempt to help a dentist get busy and do more dentistry encourage him/her to adopt crisis systems in their daily routine. There can be times, in our careers, when we may not even be aware that a "Crisis Orientation" is being promoted. I would encourage all to wonder about the systems, which are in place at the patient/dentist/team interface and reframe our experiences toward a "Pro-Active Orientation" in health care. . . . keep reading >>

Rich Green on the importance of "Learning About Learning" for dental professionals - Part IRich Green on the importance of "Learning About Learning" for dental professionals - Part I
Richard A. Green, DDS, MBA,
In this two-part series, Rich Green shares how he first heard Barkley make this statement: "When you think about your dental office, think of it more as an educational institution than a purveyor of goods and services. Go study people and the way they learn." Rich also shares several other outstanding quotes from his encounters with Barkley, L.D. Pankey and several other mentor "giants" he encountered during his dental career. He provides several vignettes of how he used this knowledge with his patients. . . . keep reading >>

"Deja vu all over again" - the oral-systemic connection and the preventive dentistry movement. Part V"Deja vu all over again" - the oral-systemic connection and the preventive dentistry movement. Part V
Lynn D Carlisle, DDS, June 12, 2015
Part V - What is the future of relationship-based/wellness-centered dentistry, the preventive dentistry movement and the oral-systemic connection? From reading this series, it is obvious that I see these as similar with a history that goes back to the 1960's. I think the future has excellent potential to help dental professionals transcend the mistakes that the surgeon/engineer mentality of dental professionals has made. There are 3-4 stages (or levels) of professional development that I think dental professionals need to go through to become a fully functioning relationship-based wellness-centered dental professional (and avoid being in corporate dentistry and be insurance driven). . . . keep reading >>


8 simple practices effective executives follow. Leadership in dentistry.
Lynn D Carlisle DDS
8 simple practices effective executives follow. Leadership in dentistry. Dentists wear many hats when they manage their dental practices. One of the most important in dental practice management is to be an effective executive/ leader/manager. Peter Drucker has written numerous books on management and was considered the 'Guru's, guru' in his field. He had this article published in the June 2004 Harvard Business Review titled "What Makes an Effective Executive?" . . . keep reading >>

Marketing is not a dirty word for a dental practice.
Lynn Carlisle, DDS
Marketing is not a dirty word for a dental practice. To be a top-level, relationship-based dentist, you have to market yourself and your practice every day. Everything you do in your dental practice is related to marketing. Top-level dentists are top-level marketers. There is a lingering perception in dentistry that if you are really good, you do not have to market your practice. Your innate excellence will bring people into your practice. Not true! From the ISOC archives. . . . keep reading >>

10 tips* from a pro on dental service marketing.
Lynn D Carlisle DDS
10 tips* from a pro on dental service marketing. Marketing a dental practice is significantly different than marketing products. These 10 tips from marketing pros will help you understand the difference between product marketing and service marketing. You can use them in planning your dental practice marketing. *Updated from the 2006 article. . . . keep reading >>

Rich Green on the importance of "Learning About Learning" for dental professionals - Part II
Richard A. Green DDS, MBA
Rich Green on the importance of "Learning About Learning" for dental professionals - Part II From my point of view, there are too many dentists, too many writers of articles in dental publications, and too many podium speakers of practice management, who in their attempt to help a dentist get busy and do more dentistry encourage him/her to adopt crisis systems in their daily routine. There can be times, in our careers, when we may not even be aware that a "Crisis Orientation" is being promoted. I would encourage all to wonder about the systems, which are in place at the patient/dentist/team interface and reframe our experiences toward a "Pro-Active Orientation" in health care. . . . keep reading >>

Transforming your dental practice into a learning organization. Why it is important in creating a relationship-based practice.
Rich Green, DDS, MBA
Transforming your dental practice into a learning organization. Why it is important in creating a  relationship-based practice. In the In a Spirit of Caring 5-part series on the oral-systemic connection and the preventive movement of the 1960's and 70's, I mentioned that the dental office needs to a learning center in addition to being a treatment center. I will be publishing an article on this by Rich Green in the near future. Until then here is an article on this topic by Rich that was published in the Pankeygram in April of 2001. Rich is Director Emeritus of Business Systems Development at The Pankey Institute. . . . keep reading >>

"Deja vu all over again" - the oral-systemic connection and the preventive dentistry movement. Part IV
Lynn D Carlisle, DDS, June 6.2015
"Deja vu all over again" - the oral-systemic connection and the preventive dentistry movement. Part IV Part IV - Here, in no rank order, are some of the lessons I learned that may help the new people implementing the oral-systemic connection in their dental practices. (Remember the introduction to this series with Yogi Berra's famous quote "It is Deja vu all over again" and "There's nothing new under the sun." followed by "Those who don't read and understand history are doomed to repeat it") . . . keep reading >>

"Deja vu all over again" - the oral-systemic connection and the preventive dentistry movement. Part III
Lynn D Carlisle, DDS, May 29, 2015
"Deja vu all over again" - the oral-systemic connection and the preventive dentistry movement.
Part III Part III - 11 mistakes the pioneers in the preventive dentistry movement made including the ASPD and The Bob Barkley Foundation. Will the advocates of the o-s connection make the same mistakes? Reflections and comments from a pioneer and early adopter in preventive dentistry. . . . keep reading >>

"Deja vu all over again", the oral-systemic connection and the preventive dentistry movement. Part II
Lynn D Carlisle, DDS, May 22, 2015
"Deja vu all over again", the oral-systemic connection and the preventive dentistry movement. Part II Part II. With the early dissolution of ASPD because they thought its mission was finished (and no long-term strategic planning) and the death of Bob Barkley, the preventive dentistry movement lost its leadership and momentum. It coasted to a stop. It had been a great ride for 10-15 years. The discovery of how to prevent dental disease was one of the most important discoveries in health care in the last half of the 20th century -- my opinion. . . . keep reading >>

"Deja vu all over again", the oral-systemic connection and the preventive dentistry movement. Part I
Lynn D Carlisle, DDS, May 15, 2015
"Deja vu all over again", the oral-systemic connection and the preventive dentistry movement.
Part I Part I of a 5 part Series that looks at the past, present and future of prevention and the lessons the pioneers learned that can help dentists who are implementing the oral-systemic connection (o-s connection) in their dental practices. "I have been struck by the similarities between the current work on the oral-systemic connection and the preventive dentistry movement of the 1960's and 70's. Yogi Berra's famous quote 'It is Deja vu all over again' keeps popping up in my mind." . . . keep reading >>

Bill Wathen named to "In a Spirit of Caring" advisory board.
Lynn D Carlisle, DDS
Bill Wathen named to "In a Spirit of Caring"  advisory board. I am pleased and honored to welcome Bill Wathen as a new member of the ISOC board. Bill has been a part of ISOC's "kitchen cabinet" for several years. He has been an invaluable resource for me as an editor for my book Motivational Interviewing in Dentistry, the early years of preventive dentistry and insights on dental education. . . . keep reading >>

Allison Watts' "Transformational Leadership Teleseminar" series on ISOC.
Allison Watts DDS
Allison Watts' "Transformational Leadership Teleseminar" series on ISOC. Allison Watts has interviewed many of the leading dentists and consultants for her Transformational Leadership Teleseminar series. She has agreed to make this series available for ISOC members. Here are some of the relationship-based interviewees: Bill Wathen, Mary Osborne, Mike Robichaux, Joan Unterschutz, Bob Frazer, Rich Green, Bud Ham, Susan Maples and me. . . . keep reading >>

Instructions for life
Anonymous
Instructions for life Perennial wisdom that could have come from any religious tradition. Every once in a while you come across some simple wisdom that seems to speak to a problem you are wrestling with. Simple? Yes. Easy? No. Often, it takes a lifetime to learn and apply the lessons. . . . keep reading >>

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